Thane's New City-Centre Destination Rises at Majiwada Junction
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Phoenix Mall Majiwada is being developed by Phoenix Mills, a retail-led mixed-use developer whose leasable portfolio spans more than 11 million sq ft across a dozen retail hubs in eight major Indian cities, anchored by names such as Phoenix Marketcity and Palladium. At Majiwada Junction in Thane, the group is building on that legacy with a mixed-use programme envisioned as a city-centre lifestyle destination for the region.
The promise here is less about a single building and more about a way of spending a day: retail, dining, entertainment and eventually hospitality and office space, brought together on one 11.5-acre address at the heart of Thane's most trafficked junction. For a city that has long relied on a handful of malls to serve a population well over thirty lakh, this is intended as a genuine gathering place rather than an incremental addition.
Design direction follows the template Phoenix Mills has used at its marquee Marketcity and Palladium properties elsewhere in the country: large-format retail floors, wide atria, and a layout built to accommodate a broad mix of tenants from mainstream fashion to premium and luxury formats not yet well represented in Thane.
The timing reflects both a market gap and an infrastructure moment. Thane's existing malls have faced capacity constraints, and the Majiwada site's position on the Eastern Express Highway-Ghodbunder Road belt is set to be reinforced by the upcoming Metro Line 4 corridor and the proposed Thane-Borivali twin tunnel project, both of which are expected to draw more footfall to this stretch of the city.
What Phoenix Mills is building at Majiwada Junction is a long-horizon commitment to Thane, on a site chosen for its centrality rather than convenience. As the mixed-use programme takes shape, it is worth following as one of the more consequential retail and lifestyle developments in the Mumbai Metropolitan Region.
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Ghodbunder Road, Thane West, Maharashtra 400610 · Majiwada Junction · Thane
Majiwada Junction sits at the confluence of Thane's busiest arteries, where the roads from Ghodbunder, Bhiwandi, Kalwa, Vasant Vihar, Mumbai, Kalyan, Majiwada village, Rabodi, Naupada merge into a single, high-visibility node. It is the point at which the Eastern Express Highway meets the Mumbai-Nashik Expressway and Ghodbunder Road, making it one of the primary gateways connecting Thane to Mumbai, Bhiwandi and Kalyan. The junction is ringed by established residential clusters including Majiwada Gaon, Pokhran Road, Manpada, Balkum, Kapurbawdi and Kolshet, giving the address a dense, ready catchment. Traffic infrastructure at the junction has also been upgraded with a flyover to manage the convergence of routes.
The specific value of this address lies in the 11.5-acre parcel itself, formerly the Huhtamaki PPL factory site, which Phoenix Mills' subsidiary Sparkle Two Mall Developers acquired for the development. Being positioned directly on the Ghodbunder Road-Eastern Express Highway belt places the site within easy reach of Thane's established malls, corporate parks and residential neighbourhoods, while the upcoming Metro Line 4 corridor and the proposed Thane-Borivali twin tunnels are expected to further strengthen access to this stretch in the coming years.
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The upcoming metro corridor running along the Ghodbunder Road-Eastern Express Highway belt is expected to further boost accessibility to the Majiwada node, connecting it to Wadala and points along the Thane-Mumbai stretch.
A planned twin-tunnel link between Thane and Borivali is expected to shorten travel time to the western suburbs, reinforcing Majiwada Junction's role as a key gateway between Thane and Mumbai.
The junction already carries a managed flyover system handling the convergence of routes from Ghodbunder, Bhiwandi, Kalwa, Vasant Vihar, Mumbai, Kalyan and Naupada, easing movement through the node.
Ghodbunder Road has developed into one of Thane's primary commercial and IT corridors, hosting established business parks and corporate campuses that add daytime footfall and demand around Majiwada.
Direct highway access at Majiju links the site to Mumbai and the western suburbs, a connectivity advantage that has already drawn corporate and hospitality investment to the immediate belt.
The project is developed by Phoenix Mills, whose portfolio of Marketcity and Palladium properties across major Indian cities gives Majiwada access to an established retail-led mixed-use development playbook.
The site sits directly at Majiwada Junction, where the Eastern Express Highway meets the Mumbai-Nashik Expressway and Ghodbunder Road, placing it at the convergence point of traffic from Mumbai, Bhiwandi, Kalyan and Mira Bhayander.
Built on the former Huhtamaki PPL industrial plot, the roughly 11.5-acre site allows for a large-format retail development in the 1.2 to 1.5 million sq ft range, uncommon for Thane's existing retail stock.
Beyond retail, the development is planned to integrate hospitality and office components in later phases, moving toward a full city-centre lifestyle destination rather than a stand-alone mall.
Thane's existing malls have faced overcrowding, and a second large-format retail destination at Majiwada is positioned to ease that pressure while bringing categories underrepresented in the local market.
The upcoming Metro Line 4 corridor and the proposed Thane-Borivali twin tunnels are both expected to strengthen connectivity to the Majiwada belt as the project progresses.
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