Phoenix Mills Rebrands Phoenix MarketCity Pune as Phoenix Avenue of Stars
Phoenix Mills Rebrands Phoenix MarketCity Pune as Phoenix Avenue of Stars
The Phoenix Mills Limited (PML) announced the transformation of Phoenix MarketCity Pune into Phoenix Avenue of Stars in May 2026, marking a significant milestone in the evolution of one of Pune's most prominent retail and lifestyle assets. The reimagining reflects PML's broader strategy of continuously upgrading and premiumising its destinations in line with changing consumer aspirations and evolving urban consumption patterns.
The Physical Transformation
As part of this transformation, the asset has undergone a comprehensive revamp including a grand arrival experience, façade enhancement and several design-led interventions that elevate its overall visual and spatial character. The new identity draws inspiration from marquee international brands, refined spatial design, immersive, vibrant and social environments that continue to define Pune's evolving lifestyle ecosystem.
Scale and Location
Phoenix Avenue of Stars, formerly known as Phoenix MarketCity Pune, is located in Viman Nagar, Pune. Opened in 2011, the development has evolved into one of Pune's leading retail and lifestyle destinations, serving a large and growing catchment across the city and neighbouring markets. Spread across approximately 1.2 million square feet, the destination houses over 300 stores across fashion, beauty, dining, entertainment and lifestyle categories, along with a diverse mix of international and national brands.
Premium Retail Mix
Phoenix Avenue of Stars today houses an extensive portfolio of internationally recognised and premium brands including UNIQLO, Michael Kors, Victoria's Secret, Shantanu and Nikhil, Paul's Cafe and Armani Exchange. The asset also recently welcomed Pune's first IKEA store and is set to introduce global luxury fashion house Coach, Hugo, Swatch and Lego further enhancing its premium retail mix.
Beyond fashion, the transformation anchors itself on a distinct architectural identity, enhanced customer touchpoints, and premium retail curation aligned with the scale and stature of the asset. The destination continues to integrate luxury watch and jewellery zones, gourmet dining venues, and experiential retail formats across its footprint.
Urban Experience Beyond Retail
Beyond retail, Phoenix Avenue of Stars continues to redefine the urban experiences through marquee events, immersive brand engagements, elevated dining, and entertainment initiatives that resonate with the pulse of a rapidly evolving city. The transformation further strengthens the asset's position as one of Western India's leading retail and leisure addresses, attracting shoppers and visitors from across the region.
About The Phoenix Mills Limited
PML (BSE: 503100 | NSE: PHOENIXLTD) is India's leading owner, operator and developer of retail-led mixed-use destinations. Founded in 1905 and based in Mumbai, The Phoenix Mills Limited initially focused on cotton textile manufacturing, becoming a prominent player in the industry. Over the years, the company diversified its operations, transforming from a textile mill into a conglomerate with interests in retail, real estate, and hospitality.
Today, Phoenix Mills Ltd stands as one of India's leading retail-led mixed-use developers, with an extensive portfolio spanning retail malls, commercial offices, hospitality properties, and residential projects across major cities including Mumbai, Pune, Bengaluru, Chennai, Lucknow, Indore, Ahmedabad and Bareilly.