Phoenix Mills Launches Phoenix Shopping Festival 2026 at Pune Malls with Rewards Worth Up to ₹1 Crore

Phoenix Shopping Festival 2026 Launches Across Pune's Two Flagship Malls

Phoenix Shopping Festival 2026 launched across Phoenix Mall of the Millennium in Wakad and Phoenix Avenue of Stars in Viman Nagar. The festival runs from June to August 2026 and marks the largest retail calendar event for the city.

Festival Scope and Rewards

Shoppers across both destinations have the chance to win rewards worth up to ₹1 crore at each location. A Toyota Hyryder serves as the mega prize at both malls. The festival features exciting daily and weekly rewards, making every visit a rewarding experience.

Anchor Event: End of Season Sale

The End of Season Sale featured Flat 50% Off on select collections across participating brands on June 20 and 21, establishing an early shopping draw before the formal festival period.

Brand Lineup

The festival showcases an impressive lineup of premium and high-street brands including H&M, Marks & Spencer, Lifestyle, Armani Exchange, Diesel, Aldo, Charles & Keith, GAS, Victoria's Secret, La Martina, Superdry, Adidas Originals, Bath & Body Works, Home Centre, Shoppers Stop, Tira, Hamleys, American Tourister, New Balance, Dune London, Mia by Tanishq, Nykaa Luxe, and many more.

Launch and Celebrity Inauguration

Actor Harshvardhan Rane inaugurated the Phoenix Shopping Festival 2026. The launch event witnessed enthusiastic participation from shoppers, families, fashion enthusiasts, influencers, and members of Pune's vibrant social community.

About Phoenix Mills Limited

Phoenix Mills Limited operates approximately 6 million square feet of retail space spread across 8 malls in 6 gateway cities of India. In Pune, the company acquired its first site in 2006 at Viman Nagar; Phoenix MarketCity Pune has been operational since 2011. Phoenix Mall of the Millennium spans 16 acres and encompasses over 12 lakh square feet of gross leasable area in West Pune.